Epic games
Twinmotion
Brand & Website
details
Originally developed for architecture, Twinmotion has expanded its 3D visualization capabilities to serve multiple industries. We have created a new home and brand for Twinmotion following its acquisition by Epic Games.
We have crafted a new brand identity, leveraging the same digital component system established for Unreal Engine.
new home
We have expanded the use cases of Twinmotion and prominently showcased them as soon as you enter the experience, demonstrating the tool's new capabilities and applications.
Switching to a new tool can be overwhelming, so we showcased entire projects done in Twinmotion—from start to final exports. This helps creators see the full process, showing how Twinmotion can seamlessly integrate into their workflow and make it more efficient.
tools & resources
We also highlighted all the helpful tools that make switching a breeze. Throughout the experience, we've integrated support and troubleshooting content, along with quick start guides and tutorials, to address any concerns about transitioning to Twinmotion.
industry
Industry pages featuring a wealth of industry- specific details: from feature highlights and starter files to learning resources, challenges, and inspiring projects within your field. Now you can delve deeper into your topic with specific feature callouts, educational content, and real- world projects accomplished using Twinmotion.
design system
We revitalized Twinmotion with a new brand identity inspired by simplicity and a clean aesthetic rooted in architecture. While integrating this new identity into the existing component system of Unreal Engine for consistency and technical feasibility, we maintained distinct visual details that remain true to the Twinmotion brand.
Results
200%
Increase in Educational Twinmotion downloads.
240%
Increase in free Twinmotion downloads.
