Sotheby’s International Realty
Brand & Website
details
Help Sotheby’s International Realty establish itself as the leader in offering users a premium digital experience in its category.

The Webby Awards Winner
in Websites and Mobile Sites Real Estate
2021


homepage
Previously, the experience lacked compelling storytelling for both the properties and the brand. We've introduced storytelling elements into the main pages, highlighting the brand's values through thoughtful editorial pieces and market analysis. Additionally, a prominent search feature, along with the most impressive properties in your area, enhances user engagement and exploration.
listing page
A new design system was crafted to elevate the brand and reflect the value of this multi-million-dollar property. Storytelling was made a priority, showcasing different aspects of the property with all expected details presented in an accessible format.



Previously, agents and offices had to create separate websites to showcase their work, lacking a centralized platform. Our new storytelling template unifies everyone in one place, empowering agents to share their stories and encouraging direct connections with customers.
In response to customer feedback, we introduced neighborhood pages to serve as a centralized hub of information. These pages provide comprehensive details about areas of interest, facilitating direct connections with experts knowledgeable about specific neighborhoods.



search
We've also enhanced the search and filtering functionality, making it effortless to find your desired property or agent options.


In conclusion, we implemented a flexible component system that adapts to all use cases, elevating the Sotheby’s International Realty brand and positioning it as a premium choice in the market.





After the launch of the new web experience, we have received the recognition from The Webby Awards in Website and Mobile sites category.

The Webby Awards Winner
in Websites and Mobile Sites Real Estate
2021
Sotheby’s International Realty is now a consolidated hub for every agent and firm, enabling them to tell their stories and acces s all the necessary tools in one place.
It also made it easier for prospective and existing customers, eliminating confusion and the need for multiple searches to find the right person.

