Hello hello!
I’m Irina Moiseenko (eye-rhee-nah), a designer and creative director specializing in digital experiences and branding.
Over the past decade, I’ve worked across industries—from e-commerce and healthcare to AR games and animation—shaping experiences that captivate, resonate, and drive impact.
My approach blends strategy, research, and bold creativity to craft thoughtful, high-impact designs that help businesses grow. I focus on building solid product strategies and intuitive user experiences that don’t just function but stand out and stay memorable.
I believe every project holds a unique spark. My goal is to uncover that special moment and infuse it with thoughtful, delightful design details that elevate the experience.
Skills
Over the years, I’ve built a versatile skill set that spans brand and product design, video editing, animation, and leading teams of all sizes. I thrive on mentoring and elevating talent while driving projects from vision to execution with a strategic and creative edge.
WHAT I HELP WITH
- Creative Direction
- Concept & Product strategy
- Website & App design
- Brand & Identity
- Motion & UI animation
- + Moments of delights
Recognitions
- The Webby Award
- Addy awards
The following I consider as important:
- MVP of 2024. AKQA NY
- BEAST. Huge inc
Clients & Collaborations
To note a few:
- EPIC games • twinmotion • fortnite
- CES • Verizon • sunrun
- Stuart weitzman • marvel
- Sotheby’s international realty
- brooks running • magic leap
- merck • pfizer
Up to date
I lead and mentor teams, oversee creative work, and help designers grow. I also teach a portfolio class at the School of Visual Arts in New York. When I have time, I take on freelance projects across product, brand, and digital design.
Whether it’s a project or a quick hello, feel free to reach out—always happy to connect.