Run happy
Brooks Running
Brand & Website
details
Brooks Running has been transformed into your personal running partner, expanding the e-commerce experience to be more than just a shopping tool. We injected personality into the new digital experience, distinguishing it from the generic "big sweat" competitors.
Every product has a story
We customized the information on the Product Detail Pages to highlight details crucial for runners, simplifying decision-making. Each product now features the scientific aspects that set it apart, seamlessly integrated with visuals. For those still unsure, we've introduced a finder tool to assist in selecting the right product.
article page
We created a dedicated space for all helpful content pieces, covering topics from training for your first 5k to nutrition and technique advice. The article page not only provides valuable information but also integrates brand elements and moments of delight to move away from traditional text-heavy formats. Every design element was carefully curated to emphasize the runner-specific perspective and reflect the core statement of "Run Happy."
home for runners
The new homebase has evolved beyond an e-commerce platform for showcasing new launches and shopping categories. It now serves as a hub to explore the science behind the shoe and stay updated on new runner- specific articles and news. Through our testing of the new structure and design, users have highlighted that it has expanded into a thoughtful, runner-oriented lifestyle brand, offering more than just a website to purchase shoes. Win win.
runner-led design
Every detail of the new brand was carefully crafted to bring the "Run Happy" and "Runner-led" promise to life. From the playful font and food-inspired colors to the friendly illustrations and badges, each element embodies the joy of running. This approach contrasts with the cold, impersonal aesthetics of "big sweat" and typical e-commerce brands in the space.
To emphasize the joyful aspect of running, we integrated moments of delight and Easter eggs throughout the experience.
