Epic games

Unreal Engine

Brand & Website

details

Redesign the digital experience to effectively communicate that Unreal Engine serves a multitude of applications beyond gaming.

The goal is to reduce barriers for creators, making it easier for them to learn and adapt this versatile tool.

Creators, welcome home

The homepage now serves as a central hub for all creators. The curated universe showcases various applications powered by Unreal Engine, and introduces industry-specific sections to delve into details relevant to your interests and needs.

Industry-leading Studios

These big studios drive innovation in the industry, and they serve as case studies where you canexplore behind-the-scenes insights into how projects were created using Unreal Engine.

Individual Creators

It was important to highlight individual creators and provide them with a platform to showcase their work and progress. This not only inspires other creators but also demonstrates what is achievable with Unreal Engine.

All The Ways to Learn

Recognizing the complexity of Unreal Engine, the learning structure is thoughtfully crafted to guide students, educators, beginners, and career changers with clarity and ease.

New Digital Brand System

Exploring visual connections across industries has led to the creation of diverse themes. A monospace font has been introduced to resonate with developer aesthetics, while a flexible component system allows for easy page building. Plus, a motion guide has been added to emphasize animation and moments of delight throughout the website.

This new brand design system extends to other applications such as email and the community portal.

Results

200% Increase in driving users to initial download launcher.

150% Increase in Unreal downloads.

32% Increase in Unreal Engine downloads.

The Unreal Engine redesign's success led to new projects with Epic Games: the Fortnite Creator Portal, Twinmotion redesign, and Epic Ecosystem hub.